The objective of CETA is to increase bilateral trade and investment flows and contribute to growth in times of economic uncertainty. This is in line with the Europe 2020 strategy to boost growth through external competitiveness and the participation in open and fair markets worldwide. To this end, the EU and Canada achieved the ambitious agreement they wanted, opening up new trade and investment opportunities for economic actors on both sides of the Atlantic. Both sides have also underlined the importance that economic activity takes place within a framework of clear and transparent regulation by public authorities, and that they consider the right to regulate in the public interest within their territories as a basic underlying principle of the Agreement. The EU and Canada are resolved to preserve their ability to achieve legitimate policy objectives, such as public health, safety, environment, public morals and the promotion and protection of cultural diversity.